Below I compiled all of my sources and made a list of quotes defining the purposes and uses for 'Fear Appeal'. My intentions are to list out all of my findings and compile them into my narrative for the first segment Fear Appeal Definitions: 1- “Fear Appeal persuades people to feel that they are assuming a risk if they do or do not purchase a certain product. The idea is that if consumers don’t use the product you are advertising, you make them feel like there may be undesirable consequences as a result.”(Newbold, 2017) 2- “They found fear appeals to be effective, especially when they contained recommendations for one-time only (versus repeated) behaviors and if the targeted audience included a larger percentage of women. They also confirmed prior findings that fear appeals are effective when they describe how to avoid the threat (e.g., get the vaccine, use a condom).” (Tannenbaul et al., 2015) 3- "According to fear appeal theories, a fear appeal is defined as a message th...
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