Skip to main content

Active Audience Subsection 1- Content Creators

According to Sprout Social, Brands and Media Platforms are doing all they can to have content creators that are highly liked by the public. The key reason is because an active audience is needed to keep users actively interested in wanting to return to the application, and the best way to keep an active audience is by incentivizing  users with money to create interesting content. This is where the term 'content creator' comes from, and they are crucial for opening the door to important discussions on social media. An example of this can viewed by Kerry Smith, a Content Strategist for Twitter's content creator network. She states that 

"Creators are well positioned to lend a human voice, personality, perspective and expertise to a brand. They can facilitate conversations that otherwise would not have happened.”


Kim, K. (2021, June 29). Social media is all-in on the content creator economy. What does that mean for brands? Sprout Social. Retrieved July 5, 2022, from https://sproutsocial.com/insights/content-creators-social-media/

Labels:

Comments

Post a Comment

Popular posts from this blog

Prototype Final

Link to Colin’s Final Prototype on Construct 3: https://www.construct.net/en/free-online-games/colin-hanrahans-final-42528/play  ______________________________________________________ Here is the link to my final Prototype in Construct 3. It was very informative and exciting to research Media Dependency Theory as a Framework to prove the thesis in how women above the age of 30 have increased mental stress when watching cable news due to its fear-inducing segments. 
Post a Comment
Read more

Fear Appeal Definitions

Below I compiled all of my sources and made a list of quotes defining the purposes and uses for 'Fear Appeal'. My intentions are to list out all of my findings and compile them into my narrative for the first segment Fear Appeal Definitions: 1- “Fear Appeal persuades people to feel that they are assuming a risk if they do or do not purchase a certain product. The idea is that if consumers don’t use the product you are advertising, you make them feel like there may be undesirable consequences as a result.”(Newbold, 2017) 2- “They found fear appeals to be effective, especially when they contained recommendations for one-time only (versus repeated) behaviors and if the targeted audience included a larger percentage of women. They also confirmed prior findings that fear appeals are effective when they describe how to avoid the threat (e.g., get the vaccine, use a condom).” (Tannenbaul et al., 2015) 3- "According to fear appeal theories, a fear appeal is defined as a message th...
Post a Comment
Read more