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Fear Appeals- Extended Parallel Process Model

"FEAR APPEALS: THE EXTENDED PARALLEL PROCESS MODEL"

The website explains how using fear appeal is effective when used correctly using the Extended Parallel Process Model

"The Extended Parallel Process Model describes when a message with fear will be effective and when it will not. "

"The Extended Parallel Process Model states that message acceptance leads to behavior change;"

"The Extended Parallel Process Models states that personalistic language or imagery can be used to increase perceptions that someone is susceptible to a specific health threat."

"Various message strategies could be used to increase a message reader’s perceived self-efficacy. For example, the message could provide examples of others who have successfully performed the behavior (e.g., “If they can do it, I can do it”), provide verbal encouragement (e.g., “You can do it!”; O’Keefe, 2016), or explicitly state that the recommended behavior is affordable, easy to implement, and so on."


-The Extended Parallel Process Model states that message acceptance leads to behavior change

-The Extended Parallel Process Model specifies that it is possible to change someone’s behavior by influencing their perceived threat

Extended Parallel Process Model is a graph that decides how effective a fear appeal message is when put in media. 

-“Threat appraisal” and “efficacy appraisal” are both needed for an audience to accept the message and change their behavior to the proposed fear appeal


Worthington, A. K. (2021, May 30). Fear Appeals: The Extended Parallel Process Model – Persuasion Theory in Action: An Open Educational Resource. Pressbooks. Retrieved July 10, 2022, from https://ua.pressbooks.pub/persuasiontheoryinaction/chapter/fear-appeals-the-extended-parallel-process-model/



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