Skip to main content

Fear Appeals- Extended Parallel Process Model

"FEAR APPEALS: THE EXTENDED PARALLEL PROCESS MODEL"

The website explains how using fear appeal is effective when used correctly using the Extended Parallel Process Model

"The Extended Parallel Process Model describes when a message with fear will be effective and when it will not. "

"The Extended Parallel Process Model states that message acceptance leads to behavior change;"

"The Extended Parallel Process Models states that personalistic language or imagery can be used to increase perceptions that someone is susceptible to a specific health threat."

"Various message strategies could be used to increase a message reader’s perceived self-efficacy. For example, the message could provide examples of others who have successfully performed the behavior (e.g., “If they can do it, I can do it”), provide verbal encouragement (e.g., “You can do it!”; O’Keefe, 2016), or explicitly state that the recommended behavior is affordable, easy to implement, and so on."


-The Extended Parallel Process Model states that message acceptance leads to behavior change

-The Extended Parallel Process Model specifies that it is possible to change someone’s behavior by influencing their perceived threat

Extended Parallel Process Model is a graph that decides how effective a fear appeal message is when put in media. 

-“Threat appraisal” and “efficacy appraisal” are both needed for an audience to accept the message and change their behavior to the proposed fear appeal


Worthington, A. K. (2021, May 30). Fear Appeals: The Extended Parallel Process Model – Persuasion Theory in Action: An Open Educational Resource. Pressbooks. Retrieved July 10, 2022, from https://ua.pressbooks.pub/persuasiontheoryinaction/chapter/fear-appeals-the-extended-parallel-process-model/



Labels:

Comments

Post a Comment

Popular posts from this blog

Britannica Media Dependency Theory

What I Found: Britannica Lists a summarized and easy to understand definition of how Media Dependency Works and how the spine of the framework functions. Its is basically a relationship in which the fulfillment of a party's needs is reliant on the resources that media provides. A sort of dependency relationship that an audience has with modes of media. Basic Definition: Media dependency theory , a systematic approach to the study of the effects of mass media on audiences and of the interactions between media, audiences, and social systems. It was introduced in outline by the American communications researchers Sandra Ball-Rokeach and Melvin DeFleur in 1976. "Two of the basic propositions put forward by Ball-Rokeach and DeFleur are: (1) the greater the number of social functions performed for an audience by a medium (e.g., informing the electorate, providing entertainment), the greater the audience’s dependency on that medium, and (2) the greater the instability of a society (e...
Post a Comment
Read more

Prototype Final

Link to Colin’s Final Prototype on Construct 3: https://www.construct.net/en/free-online-games/colin-hanrahans-final-42528/play  ______________________________________________________ Here is the link to my final Prototype in Construct 3. It was very informative and exciting to research Media Dependency Theory as a Framework to prove the thesis in how women above the age of 30 have increased mental stress when watching cable news due to its fear-inducing segments. 
Post a Comment
Read more

'Theory of Media Dependency' SocioEconomic Effects - Assignment 1

 The 'Theory Of Media Dependency' seems to be very malleable in various situations of mass media. Matthew Loveless, who has a PhD in Political Science and is also a professor in the University of Bologna, states "The theory of media dependency states that for societies in states of crisis or instability, citizens are more reliant on mass media for information and as such are more susceptible to their effects."  It seems to me that he is inferring this Theory could be used as some sort of political tool. For example, Covid could be used as a global issue that scares/entices people into following specific stories more closely. Do you think Covid have been used by media outlets to gain more viewers? https://www.researchgate.net/publication/232826359_Media_Dependency_Mass_Media_as_Sources_of_Information_in_the_Democratizing_Countries_of_Central_and_Eastern_Europe
Post a Comment
Read more