I found the fear appeal theory to be a very relevant idea in today's current events. It is a type of tool that advocates an audience to do something as a precaution against some sort of danger. According to Psychology Today,
"Fear appeals are messages that try to persuade people about the potential harm that may happen to them if they do not accept the messages’ recommendations (Tannenbaum et al., 2015)."
Diving deeper into this video theory, it states that Fear Appeal is made of three key components, the message, audience, and recommended behavior.
https://www.psychologytoday.com/us/blog/emotional-nourishment/201809/fear-appeals
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