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Fear Appeal

Another name for Fear Appeal is "Fear-arousing Communication" which I find to be a more defining name. It appears that Fear-Appealing is more often than not used in public health messaging, as connotating the fear of an audience's health is very effective in gaining their appeal. This can be used for both good or malicious intentions, depending on the messenger and the goal of the appeal. 

Attached below are two short excerpts properly cited explaining different statistics about Fear Appeal Theory and its various advantages when used. 


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