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'Fear Appeals' In-Depth Study

I found a study done in 2015 that is highlighting how impactful using fear-based appeals are, and noting how effective they are when used in various cases (ex. type of audience and message). Some notable points I glanced over are that women are much more susceptible to being persuaded by fear appeals. In addition, fear-based appeals are more effective when telling an audience to do something just one time (like getting vaccinated), as opposed to doing a recurring action. 


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