I found a study done in 2015 that is highlighting how impactful using fear-based appeals are, and noting how effective they are when used in various cases (ex. type of audience and message). Some notable points I glanced over are that women are much more susceptible to being persuaded by fear appeals. In addition, fear-based appeals are more effective when telling an audience to do something just one time (like getting vaccinated), as opposed to doing a recurring action.
What I Found: Britannica Lists a summarized and easy to understand definition of how Media Dependency Works and how the spine of the framework functions. Its is basically a relationship in which the fulfillment of a party's needs is reliant on the resources that media provides. A sort of dependency relationship that an audience has with modes of media. Basic Definition: Media dependency theory , a systematic approach to the study of the effects of mass media on audiences and of the interactions between media, audiences, and social systems. It was introduced in outline by the American communications researchers Sandra Ball-Rokeach and Melvin DeFleur in 1976. "Two of the basic propositions put forward by Ball-Rokeach and DeFleur are: (1) the greater the number of social functions performed for an audience by a medium (e.g., informing the electorate, providing entertainment), the greater the audience’s dependency on that medium, and (2) the greater the instability of a society (e...
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