I found a study done in 2015 that is highlighting how impactful using fear-based appeals are, and noting how effective they are when used in various cases (ex. type of audience and message). Some notable points I glanced over are that women are much more susceptible to being persuaded by fear appeals. In addition, fear-based appeals are more effective when telling an audience to do something just one time (like getting vaccinated), as opposed to doing a recurring action.
"Sixty years of fear appeal research: Current state of the evidence" This journal study gives an in-depth study of fear appeal theory including how it works in marketing and health settings, theories that contradict, and how to assess it effectively. Abstract: "Following a brief overview of the use of fear arousal in health education practice and the structure of effective fear appeals according to two main theoretical frameworks—protection motivation theory and the extended parallel process model—the findings of six meta-analytic studies in the effectiveness of fear appeals are summarized." "Threatening health messages are popular in health education design. For example, the introduction of health warnings on cigarette packages in 2002 was accompanied by wide-scale media attention on television, radio and in newspapers throughout Europe. Soon after the introduction of these messages, national polls were presented that suggested that people smoked less becaus...
Comments
Post a Comment