Skip to main content

Inoculation Theory

Inoculation Theory is a model for building one's resistance to others' persuasions against their beliefs. In other words, you teach those with your beliefs a weak form of a counter-argument so that whenever the opposition tries to persuade them with a stronger counter-argument, they are 'immune'. 

It's difficult to explain personally, so Below I'll attach an excerpt that helped me easily understand the concept:

+"The inoculation theory draws comparison with the concept of vaccination. In a normal vaccination, a weakened form of the virus is injected into an individual in order to build resistance to the disease. A similar procedure is used to ‘inoculate’ an individual from attacks on his belief."

+"According to the theory, a weakened or smaller dose of a contrary argument called the inoculation message is given to the people. These individuals who have been exposed to the weaker argument develop a defense system that helps them to retain their beliefs and not change their attitudes when they are confronted with a stronger form of the argument."  

https://www.communicationtheory.org/inoculation-theory/ 

(Side Note: Inoculation Theory is a Subsidiary of Communication Theory)

Comments

Popular posts from this blog

Britannica Media Dependency Theory

What I Found: Britannica Lists a summarized and easy to understand definition of how Media Dependency Works and how the spine of the framework functions. Its is basically a relationship in which the fulfillment of a party's needs is reliant on the resources that media provides. A sort of dependency relationship that an audience has with modes of media. Basic Definition: Media dependency theory , a systematic approach to the study of the effects of mass media on audiences and of the interactions between media, audiences, and social systems. It was introduced in outline by the American communications researchers Sandra Ball-Rokeach and Melvin DeFleur in 1976. "Two of the basic propositions put forward by Ball-Rokeach and DeFleur are: (1) the greater the number of social functions performed for an audience by a medium (e.g., informing the electorate, providing entertainment), the greater the audience’s dependency on that medium, and (2) the greater the instability of a society (e...

Prototype Final

Link to Colin’s Final Prototype on Construct 3: https://www.construct.net/en/free-online-games/colin-hanrahans-final-42528/play  ______________________________________________________ Here is the link to my final Prototype in Construct 3. It was very informative and exciting to research Media Dependency Theory as a Framework to prove the thesis in how women above the age of 30 have increased mental stress when watching cable news due to its fear-inducing segments. 

'Theory of Media Dependency' SocioEconomic Effects - Assignment 1

 The 'Theory Of Media Dependency' seems to be very malleable in various situations of mass media. Matthew Loveless, who has a PhD in Political Science and is also a professor in the University of Bologna, states "The theory of media dependency states that for societies in states of crisis or instability, citizens are more reliant on mass media for information and as such are more susceptible to their effects."  It seems to me that he is inferring this Theory could be used as some sort of political tool. For example, Covid could be used as a global issue that scares/entices people into following specific stories more closely. Do you think Covid have been used by media outlets to gain more viewers? https://www.researchgate.net/publication/232826359_Media_Dependency_Mass_Media_as_Sources_of_Information_in_the_Democratizing_Countries_of_Central_and_Eastern_Europe