AR/VR technologies effectively engage and evoke empathy in users that can be harnessed by nonprofit organizations to encourage positive social change.
By Irina Bokun in 2020
Irin wanted to talk about how augmented and virtual reality can assist in developing consumer empathy for nonprofit needs. Her study examines the effects of using AR/VR and how much empathy it can invoke in the user. She wants to argue that AR/VR technology is the most effective means of bridging non profit orgs and their understanding of consumer empathy. One issue that arises is how VR/AR technology is associated with expensive experiences limited to entertainment purposes, such as the Oculus or Pokemon Go. For her prototype, she creates an app that basically acts as a search engine for non-profit orgs where you can use your smart divide to enter the environment in VR, navigate in augmented reality, or use geolocation filters. She even tests her prototype on a local dog park for the "Piedmont Park Conservancy".
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